A word about Illamasqua lipsticks in general; the formula is intensely opaque, not moisturizing, but not drying, either. It hugs lips, meaning it almost has a tight feeling once it's on, although I don't find these uncomfortable to wear. They last a little longer than usual on me, and they do not smear or smudge the way some creamier formulas can; the lipstick stays where you put it. These lipsticks are available through Sephora, and are $22; they contain .14 ounces of product.
Growl is a deep wine-red shade; vampy and dramatic, in the best possible way! On the Sephora website, it's described as matte eggplant; I think it's a bit redder than what I picture when I hear "eggplant", and it might be more of a semi-matte straight out of the tube, though if blotted it gets closer to resembling a true matte.
|Illamasqua Lipstick case|
|Swatch of Illamasqua's Growl|
|Illamasqua Lipstick in Growl|
These are great, high quality lipsticks with an expansive shade range; they pair very nicely when layered with gloss if you prefer a shinier finish, but they wear well on their own as well. I know that some people have had mixed results with some of the shades in the range, leading me to believe that the quality may vary, and they certainly aren't cushiony and moisturizing, if that's the type of lip color texture you prefer. That being said, I wouldn't hesitate to recommend them. This is one of three shades I own, and I have had great luck with all three.